Tamara Simon's Weekly Blog
Business Insights for RTOs
from my favourite Movies, TV Shows and Books
(and some other bits and pieces)
Less is More (and Better)!
This month’s Blog takes inspiration from one of my favourite books: Steve Jobs: The Exclusive Biography by Walter Isaacson which tells the rollercoaster story of Steve Jobs’ life.
What is great about this book is although Steve Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. Nothing was off-limits – imagine that!
So please enjoy my weekly Blogs as I weave the Business, People and Systems insights which can be implemented into any RTO from the abundance of inspiring and relevant quotes from this amazing innovator and entrepreneur.
What are the five products you want to focus on?
Get rid of the rest because they’re dragging you down. They’re turning you into Microsoft.
They’re causing you to turn out products that are adequate but not great.
My marketing coach continues to remind me that CHOICE COMPLICATES THE SALE, and when you put yourself in the shoes of a potential buyer, it makes sense.
Think about the last time you went into a store where you were bombarded with choice; where you could hardly move in the store because every piece of real estate had product on it, where eg the clothes were packed so tight on the rack you couldn’t move them to even check for your size?
How did you feel? Overwhelmed? Claustrophobic? In a buying mood?
Of course not because you hadn’t been welcomed into a calm inviting environment which understood that the more choice you have, the harder it is to decide which often results in no sale at all.
This is why, in business, it’s better if instead of showing potential customers/clients initially everything we can do and all the ways to help them, we start with just 3 options and they often take the form of this concept:
Option 1: Do It Yourself
Option 2: Do It With You
Option 3: Do It For You
The price goes up from Option 1 to 3, and most people gravitate to the middle option.
So now think about your scope of registration.
Are you trying to be everything to everyone, and as a result, not only are you not really being the master of any; but it’s probably a struggle to get students into every single one of those qualifications or programs because you’re not talking to each individual perspective buyer in each of these different markets (industry sectors)?
What if instead, you looked at your financial numbers, and started to specialise in no more than 5 markets, qualifications, industry sectors (and please pick the profitable ones); and this is the training (and brand) your RTO becomes known for?
Think of the reduction in work alone because you no longer have to keep up to date on so many things nor update numerous units of competency when the Training Package changes.
There’s no point offering the world if the market is not buying it at all, and especially if they are only buying a little bit which is not profitable to run and maintain.
So please embrace Steve Jobs’ philosophy that Less is More, and see where it takes you.
For Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements; it’s better, it’s simpler and it’s at the forefront of technology.
That’s where Steve likes to be, in both his products and his stores.
Again, it’s a consistent message of less is more but to me, this quote also refers to how you are branding and packaging your RTO.
Can you say, hand on heart, that you and your RTO are at the forefront of training for your industry?
Simplicity in branding and marketing occurs when someone like me, who doesn’t know your RTO at all, can look at your website and in less than 5 minutes, clearly understand:
- Who your ideal student/s are
- What problems your training solves
- How you can help people
AND the test of this is if I can refer you to someone else because the branding is simple and easy to remember.
So how well would your RTO do if I ‘mystery shopped’ your RTO? Could I easily refer your RTO to your ideal client/student instead of your competitor or does your website look like every other RTO?
And here’s my final thought:
We made the iPod for ourselves, and when you’re doing something for yourself or your best friend, you’re not going to check out.
If you’re don’t love something, you’re not going to do the extra mile, work the extra weekend, challenge the status quo as much.
So would you buy your RTO’s products and services…. or would you pass it by for something else?
If the answer is No, what’s one thing you need to change so you love it enough to buy?
Want some help from Tamara?
If you have found some tips and inspiration from this blog (and I hope you have), I’d love you to please share it amongst your RTO contacts and on your social media platforms.
If you would like some help to turn your RTO ideas into profitable solutions by implementing simple systems, please check out my coaching services on my website
Or contact me direct:
0438 262 727 or firstname.lastname@example.org